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Textile & Graphic Design

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Gorgeous embossed velvet

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Soft velvet lace

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Rich wine tread match to upper colour

Popular Style in AW 20 Range

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​Graphic Design in SS 20

 

Designing and specifying unique fabric & leather prints for the brand

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Style Design

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Hero Style in AW 20 Range

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"Everyone loves this style"

Lovely round and diamond-shaped lasers add a lively atmosphere to the style

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Open waist is a good  trans - seasonal style

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Nice leather and suede combination

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Hero Style in AW 20 Range

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Soft geep leather

(Goat crossed sheep)

​Strong as goat leather and keeping soft hand feeling as sheep leather

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Assists pulling shoes on

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Popular Shoes & Boots Styles

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Nice felt elastic

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Mid burnish on toe and heel

Soft Woolen Elastic

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Popular Heel Styles

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Removable Trim

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Best Selling in 2016-2017

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Refresh Existing Last

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Renew old ballet

The main purpose of the renovation is to make styles on this last more satisfying to customers' needs, while maintaining comfort and looking more fashionable

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Old fashion inside wedge

Before
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Keep the last volume & pitch

New sole and new heel

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Show the brand in the details

Lovely Fashion Round Heel

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Now
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Now
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Lighter sole, better colourway

Sole Design

This sole material was rubber, it felt very heavy on the foot.  After researching with the technical team and specifying PIP as the sole material, it is now 150g lighter than before. With a 3D effect tread pattern design, the revised sole looks fashionable and stylish.

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Before
Now

150g lighter than before

Colourway & Material Design

The uppers and styles look younger, funkier and more commercial now, for a wider range of customers.

Old Colourway
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New Colourway
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New Colourway

New Upper Design

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